- Tech

How to Avoid Failing at Inbound and Outbound Calls  

Digitalization has made businesses require a Call Management App that caters to voice calls and communications across digital channels. Organizations and businesses benefit from call management by understanding how their phone service impacts performance. Companies can make informed marketing and customer service decisions based on real-time data regarding employee performance and customer experience. 

Using this article, you will learn how to create an effective strategy to avoid failing at inbound and outbound calls.

Inbound Calls Strategy

Customer, lead, and partner calls are referred to as inbound calls. Customer service and support are provided through inbound calls. Customer service helpdesks or inbound call agents handle and manage these calls. 

Inbound call centers assist customers who reach help centers directly. Agents working in inbound call centers are expected to be helpful, empathic, patient, and proactive in solving customer queries as soon as possible.

A call monitoring system, a call transfer system, and an automatic call distribution system are technologies used to aid inbound call center operations. Inbound call centers benefit from these tools when it comes to providing the best customer service and resolving customer queries as quickly as possible.

Inbound calling is one of many services some organizations provide, and many organizations combine inbound and outbound services. This way, companies can ensure that their customer service team covers all possible channels during the entire sales process.

Outbound Calls Strategy

An outbound call is initiated by one of your agents. Telemarketing, sales, surveys, and market research are common purposes of outbound calls. The primary purpose of outbound calls is to generate cold leads. Cold calling results in either a sale or a business goal being accomplished.

In outbound calls, reps are trained to generate leads and convert customers by leveraging marketing and persuasive sales tactics. An outbound call center relies on CRM and interactive voice response (IVR) tools to function.

Outbound call teams benefit from CRM for retail to keep track of client interactions and gather targeted metrics. Machine-learning algorithms increase agent productivity with automatic and predictive dialers, which choose telephone numbers from a list of prospects.

Tips for Creating an Effective Outbound and Inbound Calls Strategy 

A successful inbound & outbound call will generate more revenue for you if done correctly. Take advantage of the latest technology, digital marketing, and social media tools to create a more productive and efficient call center. You should Analyze calls to improve your customer’s experience and satisfaction. 

Your customer’s call history can be recorded and stored using call analytics. The caller’s location, date, time, and the ad that initiated the call are all included. By gathering all the data, your agents will have an easier time directing the call to the right person to respond to the customer. Let’s look out a few ways to make an effective outbound and inbound calls strategy:

Handle Time

The average handle time (AHT) is an information metric used in contact centers that measures the average time between the customer’s initial call and the final resolution, regardless of whether that happens during the initial call or later. A customer query may be resolved in various ways after the call, such as through questions, hold time, transfers, and after-call work (ACW).  

The Cornell study estimates the AHT benchmark for telecommunications is just over 8:30 minutes, and for financial and IT services, it is 4:45 minutes. Sometimes, AHT may be higher due to complexity or high value. 

Occupancy Rate

The call occupancy rate measures the time agents spend on calls versus idle time. A low occupancy rate indicates that call center agents spend most of their time idle. A low call volume, overstaffing, or poor management could be behind this. 

In a simple sense, an agent’s or advisor’s occupancy refers to the amount of time they are engaged with customers: on calls, waiting for calls, or on hold. Ideally, occupancy should be 85-90%, according to Contact Center Helper. By reducing wait times, providing rapid solutions, and having the bandwidth to offer upsells and reviews, more customer engagement leads to greater customer satisfaction.

Integrated CRM

Integrating CRM systems facilitates seamless data exchange across systems, eliminating the need to update caller information manually. Rather than handling post-call tasks, the agent can spend more time with the customer. Your contact center software lets you get information about customer journeys across multiple contact points. 

CRM allows for holistic analysis of data connected to it. You can then use it to understand latent demand, future needs, and cross-selling/upselling opportunities. Outbound conversations can be personalized and more effective when agents use this data. In the long run, it builds brand loyalty and leverages customer trust.

Automatic Dialers

Automatic dialers reduce wait times and eliminate manual dialing for agents and reps, regardless of dialing mode, via these dialing systems. Through automated dialers, organizations can streamline the dialing process, allowing representatives to gather information about the call recipient and personalize conversations so that they are more productive. 

Reporting And Analytics

Data reporting and analytics give contact center managers the information they need to make informed decisions about agent performance. Reporting practices have grown significantly as many contact centers move to remote, work-from-home operations.

Your contact center and workforce can be monitored in real-time and historically using real-time and historical reporting. Your customer service and experience will also be improved by using them. The ability to pinpoint and resolve issues at a granular level allows you to stay ahead of your competitors and build a brand that consumers love.

Call Recording And Monitoring

The ability to understand how customers interact with your business can have a significant impact on the efficiency and quality of your operations. It is critical that call center managers develop recording and analyzing strategies to ensure that they can efficiently balance their administrative, managerial, and customer service tasks to continue attracting customers to the center successfully.

Customer support services, improved sales engagement actions, and better communications can always benefit customers. Call recording and monitoring strategies are also subject to quality control to ensure a smooth operation. 


Tracking and analysis are key to increasing efficiency with inbound and outbound calls. With Runo Telecaller App you can track and manage CRM, outbound calls, and telemarketing. Runo is a mobile app-based CRM solution allowing Small and Medium-Sized Enterprises (SMEs) to provide better customer service without investment.

Runo can help agents improve inbound and outbound customer service and increase efficiency. Customers’ account information and contact histories are stored in Runo call management CRM systems. 

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