When email marketers talk about email verification, what do they really mean? A marketer’s confirmation is another’s affirmation. Since the two terms have different meanings, it is incorrect to use them interchangeably as they are sometimes used interchangeably.
Email verification: what is it?
The procedure of email verification helps to confirm that the person receiving the email address is, in fact, the sender. The process involves emailing a code or activation link to an address, which the recipient must click to activate from their mailbox. Have a look at email account checker
The purpose of verifying emails is to:
- Expand the audience you reach
- Keep your sender’s reputation intact.
- Avoid harsh bounces and excessive bounce rates.
- Keep your email address off of blacklists.
- Boost security and shield users from entering dangerous data
- Make sure the emails in your sending list are current and error-free.
- Reduce the expense of email marketing (avoid wasting money on pointless, bogus, or inactive email addresses and contact databases).
Email validation vs verification
Email verification vs. validation has many various interpretations, therefore I believe it’s time to settle this once and for all.
To put it simply, because verification includes both the frontend and the backend, it is a more involved process than email validation. On the other hand, validation is usually limited to the front end as it verifies the format of emails, identifies typos (such as gamil.com instead of gmail.com), and stops invalid email addresses from being input into any of your forms.
Why is email verification necessary?
The likelihood that your emails will be ignored without verification is one of the key reasons you should always validate them. Verification also improves inbox placement and avoids problems like email bounces.
The problem is that a lot of harsh bounces damage the reputation of the sender. Your deliverability suffers as a result of the bad reputation, which eventually lowers your opens, clicks, and conversion rates. Sending emails to undeliverable addresses on a regular basis will result in your email campaigns landing in the spam bin. The efficacy of your email marketing strategy is contingent upon the precision of both your suppression lists and email list.
Furthermore, significant deliverability changes for 2024, including new guidelines for bulk email senders, have been announced by Google and Yahoo. The modifications are intended to enhance email delivery and user experience while lowering spam and boosting security.
How are emails verified?
Email verification involves both frontend and backend, as was previously noted. To give you a better idea, let’s go over the entire procedure.
Frontend development involves creating an email address entry interface for users on websites or applications, typically used for subscriptions or registration forms, and using client-side validation to ensure proper character representation.
The backend system must create an activation code or link for each email submission. The code is sent via email using a service like SMTP or Mailtrap Email Sending. The user must either click the link or input the code on the website or app. The database status is updated after email address verification.
