Whether you’re a personal brand or a business owner, having a website is a must. Apart from boosting your credibility, it makes your service or product more accessible to many and helps increase your profit. However, building a website isn’t as simple as it may seem. With the help of professional web design services Vancouver, you can make your website more user-friendly and avoid common pitfalls that could stagnate your growth.
To guide you, here are eight design tips to keep in mind.
Give out information concisely. People visit your site for a reason. They may want to know about your offerings better. Or they may decide to buy your product or book your service there and then. If your page is text-heavy with no distinct elements and sectioning, it can be confusing and frustrating for them. As any SEO Toronto expert would advise, use clear and attention-grabbing headings and break down your information into bullets.
Use white space to your advantage. White space refers to empty space around your site’s functional elements and content. Using wisely will make your website look polished and not cluttered. It also won’t exhaust your audience. For instance, if you have long text blocks, you can increase white space on the left and right margins to make them easier to look at and comprehend.
Make sure your CTAs stand out. Experts who offer web design and SEO Toronto services always emphasize how important a call to action is. This is the very element that would lead your audience to take action — whether it’s availing a free consultation, downloading a free e-book, or buying a product. Like any other functional elements of your page, your CTA button must be easy to notice.
Mind the user flow. Think like your audience and make sure that your website is indeed easy to navigate. Add a clear header, menu, and navigation bar. Avoid the placement of too many ads that can overwhelm users. Incorporate relevant links into your footer.
Stay on brand. When creating the different pages and parts of your website, it’s vital to ensure brand consistency — from the color scheme you use to the font style and size and the tone of your text. Doing this will offer a more seamless experience for your users.
Optimize your site’s speed. Adding visuals to your website is a must to make it visually appetizing to your visitors. However, keep in mind that high-quality images and videos can affect loading speed. If your page won’t load fast, your user will leave and might never visit your site again. Compressing is one of the best tricks to address this concern.
Make it friendly for mobile users. Today, it’s not just through desktop computers that people are searching for various information online. In fact, in 2020 alone, 7 in 10 website visits came from mobile devices. To offer an optimal experience for mobile users, making your website responsive should be one of your top priorities.
Track user metrics. Great web design services Vancouver aren’t just about building a beautiful, on-brand, and responsive website. It won’t be considered a success if no one visits it, spends time on it, and gets converted because of it. Therefore, you should also focus on tracking key metrics (e.g., bounce rate, time spent on site per visit, conversations) and make the necessary improvements — design- and content-wise — based on those.
